Origin of Brand：
CKOZESE was born in London, UK, a world-class city with the largest industrial capacity in Europe, incubation base of European top 100 brands, and subordinated to a century-old transnational electrical appliance group company whicn has always specialized in electronics business, the big industry and pillar industry of UK.
With the world top-level industrial design and product R & D resources, CKOZESE is born with nobility due to its unique product style design and goodmannered British demeanour. CKOZESE has integrated the distinctive elegant and distingsuished disposition into product industrial design and product experience, strictly conformed to European quality control standard, and won praise from customers, become a new mainstream of UK affordable luxury healthcare electric appliance
In recent years, to satisfy the brand global-level stratetic demand, CKOZESE has authorized and develop operators and distributors in mainland China, full charge of CKOZESE brand promotion and market expansion business in mainland China.
CKOZESE in China:
In China, ranking neck and neck with world-class rivals, CKOZESE keeps pace with internactional standards, and displays its international style. Considering huge attraction from China market, CKOZESE has deployed an important procedure in its global strategies and entered into China market with the powerful support of health care electric appliance large industry section. Based on Chinese consumers’ living habits and health care demands, adhering to the operation principle of “independent R & D, European quality, global manufacturing and selling”, CKOZESE strives to provide high quality health care electric appliance and consumption experience for consumer groups who pursue for perfection, fashion and health.
CKOZESE, as the new mainstream of UK affordable luxury healthcare electric appliance, strives to bring perfect and comprehensive experience tocustomers, firmly establish the model of healthcare electric appliance large industry of “European-level quality, serve China”, and continuously lead and create a healthier and well-being life concept and high-grade lifestyle for Chinese customers.
Brand-driven：
Brand identity: European ancestry
Brand vision: create a good healthcare electric appliance large industry environment together with Chinese families.
Brand positioning banner: New Mainstream of UK Affordable Luxury Healthcare
Electric Appliance
Brand slogan: CKOZESE, brings more nutrition to your life.
品牌起源
编辑CKOZESE（酷芝），诞生于欧洲工业化能力强大的X城市-英国伦敦，欧洲百强品牌的孵化基地。隶属于有近百年历史的跨国电器集团，其集团业务一直专注于英国的支柱产业之电子电器大产业领域。CKOZESE（酷芝）拥有全球X的工业设计能力与产品研发资源，其独特的产品风格设计、厚重的英伦风范，使得酷芝品牌具有天生的X气质。并把这一种独有的优雅、尊贵气质融入到酷芝产品的工业设计与产品体验之中，并一贯严格遵守欧洲的品控标准，深受消费者的厚爱，成为英国轻奢养护电器的新主流。
近年来，CKOZESE（酷芝）基于品牌全球化策略的需要，在中国大陆地区授权发展运营商与分销商，全权负责CKOZESE（酷芝）品牌在中国大陆地区的品牌推广和市场拓展业务。
CKOZESE（酷芝）在中国：
中国，在世界强林之列，不但与国际接轨，更具有国际风尚。基于中国市场的巨大吸引力，CKOZESE（酷芝）部署了全球战略的重要一环，以养生护理电器大产业板块强势进入中国。并结合中国消费者的生活习惯与养生护理需求，秉承“合资研发、欧洲品控、全球制造，全球X”的经营理念，用兼具英伦气质与人文关怀的产品体验，力求为追求精致、时尚、健康的目标消费人X提供高品质的养生护理电器和消费体验。
CKOZESE（酷芝），作为英国轻奢养生护理电器新主流，力求给消费者带来X的全方位体验，坚决树立“欧洲品质、服务中国”的养生护理电器大行业典范，持续为中国消费者引领、创造更加健康、养生的生活理念和高品位的生活方式。
品牌驱动
编辑品牌调性：欧洲血统
品牌愿景：与中国家庭一起创造良好的养生护理电器大产业环境。
品牌定位语：英国轻奢家电主流品牌
品牌广告语：酷芝，让生活更小滋！
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